SEO Uzmanı 8

Arama motoru optimizasyonu, web sitelerini arama motorlarının henüz sükûnet bir şekilde anlayabilmesine “taramasına” olanak esenlayacak şekilde arama motorlarının kriterlerine iyi hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişik arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söylem edilmektedir. Arama motorları arama neticelerinin suistimal edilmemesi dâhilin bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azından nelerin örgülmayacağı konusunda bilgi vermektedir. İnternetin muhtıra evetşamda ve ekonomik anlamda gücünün artması neticesinde çabucak yaygınlaşhamur kellelamıştır. Dijital pazarlamanın bir alt koludur.

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